This is a half-day workshop designed with business owners in mind. You will learn how to design and implement a social media strategy that reaches your ideal clients and customers.
Part 1: Designing a strategy around your audience
Social media is a crowded space. In the UK alone, millions of people use social media every day. How can you make sure you reach the right people in the right way?
If you are going to reach people that are actually your target customer you need to first define who they are. Once you know this you can design effective strategies to reach them and convince them to buy from you.
In order to define your target customer, it’s crucial to develop profiles of your customers called user/buyer personas. In this session, I’ll teach you everything you need to know about personas, what they look like, why they are important and how to create your own.
We’ll also be getting practical and you’ll work on creating a persona for one of your customers from scratch.
Part 2: Establishing a Social brand
Social media isn’t a one-way marketing channel. It’s a conversational space and only sociable brands will succeed. By adding value and building relationships you establish trust with your target audience and turn people not just into one-time customers but into loyal brand ambassadors. But how do you go about doing this?
It’s crucial to share the right content and have the right conversations in the right way. But it can be hard to know where to start. Knowing what to share, what to say and how to say it can be daunting.
In this session, I’ll take you through a tried and tested framework for building a sociable brand that communicates your brand essence whilst building authentic relationships with your customers. Your sociable brand guides the rest of your social strategy from using the right hashtags and finding the right influencers to creating and sharing the right content.
You will come out of this session with your very own unique sociable brand to take forward that will help guide your future strategy.
Tickets are available on this Eventbrite link: https://www.eventbrite.com/e/social-media-workshop-for-business-tickets-57590262024
Add a Comment