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Harringay, Haringey - So Good they Spelt it Twice!

Love where you live - Kirstie Allsopp launches new Keep Britain Tidy initiative

I'm working alongside Keep Britain Tidy (KBT) as part of a new project. I've just come off the phone with one of the KBT team and they mentioned the just launched 'Love Where you Live' programme.


Here's Kirstie Allsop, introducing it:

 

The programme is rolling out over three years so we'll have to see what they have in store for us. It's noteworthy for me in that it's backed up by some useful research and it sounds like they'll be using some interesting approaches.

The research included a look at what the most frequently littered brands in the UK are. Here are the top 10 of 2011 so far:

  1. McDonald’s 13%
  2. Cadbury 6%
  3. Greggs 6%
  4. Wrigley 5%
  5. Coca-Cola 5%
  6. Mars Incorporated 5%
  7. Unbranded fish & chips/kebab/pizza 5%
  8. Marlboro (Philip Morris Int) 4%
  9. Lambert & Butler (Imperial) 3%
  10. Subway 3%

(Full research report here)

KBT have used this research to co-opt the support of a number of big brands to the Love Where you Live programme, including McDonalds & Greggs.

I was intrigued by an approach that McDonalds is trying in a few of its drive-thru stores. Simple really - they just write the number plate of the car they're serving to on the McDonalds bag. It'll be interesting to see if it has any effect.

More about Love Where You Live on KBT's site here.


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Permalink Reply by Louise Nazeraj on March 31, 2011 at 3:31

What a fabulous initiative and if my litter pick through Crouch End yesterday is anything to go by Macdonalds, Wrigleys, Marlboro and Coca-cola were persistant offenders.  I was racking my brains thinking how the Macdonalds got dumped along Denton Road and Weston Park but of course, it's bought from the drive through, eaten and hurled from the window.  In Crouch End - quelle horreur! 

Here's a link to my whole Guerilla-style anti-dog fouling and litter pick campaign for N8.  It could have course back fire and cause all neighbour dog owners to take their dogs out, knowing a certain Cupcake will come and remove it!  We'll see.  http://opinion8.ning.com/forum/topics/cupcakes-guerilla-antidog-poo

Permalink Reply by Anette on March 31, 2011 at 14:07
Could we approach Zam's Pigeon Chicken on Seymour and whoever sells cheap Polish lager about this? They must be top 3 on the Ladder / Green Lanes list of offenders..
Permalink Reply by Old-Age-Emporium(OAE) on March 31, 2011 at 20:34

Am I the only one who watched this video right through under the illusion that the presenter was our Liz/Mrs E ?

 

Apologies, Liz. I know Allsopp is a tory capitalist. Having spent the boom years living vicariously off the property-porn illusions of the nation, she's now moving in on your territory in the hope of being hailed as Cameron's Big Society pin-up Litter-lite. Wonder what she's done with Phil?

 

I still think there's an uncanny likeness there. Anyone else agree? Or do I need an optician?

Permalink Reply by pamish on March 31, 2011 at 23:41
"I Love Soiling" ?                                          /\   /\   /\

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